[ Tips ] 一分鐘使用導覽
商品編號： 9-507-006 出版日期： 2006/12/13 作者姓名： Bell, David E.;Winig, Laura 商品類別： Marketing 商品規格： 28p 再版日期： 2009/08/13 地域： United States 產業： Arts, entertainment & sports;Food;Agribusiness 個案年度： 2006 - 2006
商品敘述：
In an effort to capture market share in the children''s foods category, Disney Consumer Products (DCP) debuted a broad line of ""better for you"" foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to a global obesity epidemic, DCP reformulated existing products and introduced new ones which met stringent nutritional requirements. Disney--and by extension, DCP--is highly influential with children: can the company use its ""magic"" to get children to switch from sugary, processed foods and become lifelong converts to a more nutritious diet? What is the food industry''s responsibility in this controversial space?
涵蓋領域：
Licensing;Product portfolio management;Brand equity;Children & youth
相關資料：
Case Teaching Note, (5-508-078), 5p, by David E. Bell, Mary Shelman
哪些人也有訂購？